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Research papers

Advertising effect in dependence on effect factors in magazines (German)

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
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Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines-german-


Research papers

Advertising effect in dependence on effect factors in magazines

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
×

Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines


Research papers

The Target Group Index

The TGI was launched in Britain five years ago. This paper does not set out to describe how the service operates or how, in general, it is used to judge the relative selectivity in reaching target markets of individual publications, on the one hand,...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Christopher Minter
June 15, 1973
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Citation

Minter, C. (1973a, June 15). The Target Group Index. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-target-group-index


Research papers
×

Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research papers

The main marketing (and research) problems of the communication industry (German)

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research papers

Problems of joint sponsored readership survey in France

In France, each year a National Readership survey is conducted under the sponsorship of the Centre d'Etudes des Supports de Publicite (CESP). The CESP is a private association of about 200 members who are either Advertisers, Advertising Agencies or...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Michel Agostini
June 15, 1972
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Citation

Agostini, J. M. (1972a, June 15). Problems of joint sponsored readership survey in France. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-in-france-


Research papers

The main marketing (and research) problems of the communication industry

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
×

Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry


Research papers

Discussion group III

Group C, meeting for a total of four hours, generated a lively and well informed discussion. Of particular value was the relationship of an impressively wide range of comparable practical experience to the subjects debated. Although discussion did...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: W. D. McClelland, R. A. Davie
June 15, 1972
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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discussion-group-iii


Research papers

Problems of sponsored readership surveys: Germany

There are - as I see them - four problems which stand out in the practical day-to-day work of those who have to organize and execute joint sponsored media surveys: 1. The problem of coordinating measuring methods and systems 2 . the problem of a gap...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: H.-E. Scheler
June 15, 1972
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Citation

Scheler, H. (1972a, June 15). Problems of sponsored readership surveys: Germany. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problems-of-sponsored-readership-surveys-germany